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THE membership for forward-thinking canine professionals


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Welcome, we're so glad you found us!

As canine professionals we know how difficult it can be to find a space that feels safe, where you can develop your expertise, connect with like-minded individuals and explore your own uniqueness without fear of judgement or criticism.

In an unregulated industry it is hard enough finding somewhere you align with ethically, but add to that the conflict that too often arises between professionals with the same ethos and we can find ourselves feeling isolated from those around us, longing for community.

You care deeply about dogs and their people and know that the secret to making a difference lies in looking at the whole picture and creating a relationship built on trust, empathy and understanding.

You’re always looking for new ways you can level up your understanding and bring the most up to date practices into your training and it can feel hard to keep up.

Not only can it be a challenge to digest all the information, but it can also be difficult to know how to integrate it into your own practice and then how to convey any shift to your students in a way that creates motivation and enthusiasm. So often it feels hard to change things because there are expectations on us from our clients, as well as socially around what dog trainers 'should' be doing. 

This is why we created the Connect membership.

Connect is a place for you to feel at home. A space where we will keep you up to date with canine education, practical training skills, client coaching expertise and the only business essentials you will ever need. 

Connect is everything you need to create a business that lights you up and makes a real difference for dogs and their people.

Love Michelle and Janet xx

The Three Key Pillars of Connect

Canine Expertise

Enhance your theoretical understanding and practical training skills so you can work with dogs within a framework of wellbeing for each individual.

Human Coaching

Better understand your clients at a fundamental level and learn to tailor your coaching for each individual to create a meaningful difference.

Professional Skills

Discover the art of building a business that aligns with your values, is tailored to your strengths and passions and brings you joy and fulfilment.

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You + Connect = everything you need...


Get all the knowledge, practical skill, confidence and support to become the canine professional you've always wanted to be. 


Connect with other heart-centred professionals as you enhance your skills and discover how to develop your passion of working with dogs and their families into a successful business that brings you meaning, joy and fulfilment. 


Our unique approach is focused on wellbeing for all - including you as a professional. Learn how to build a business that is aligned with who you are so you can take as good care of you as you do of your clients and their dogs.

Connect is perfect for you if:

  • You are committed to wellbeing and choice for your clients and their dogs so that you can support them to live in harmony together. 

  • You are always striving to learn more and hone your practical skills so that you can become the best professional you can be.

  • You are curious and enjoy exploring new ideas that align with your values so that you can implement these in your life and business. 
  • You care deeply about dogs and people and want to make a real, practical difference that changes their lives in a significant way.
  • You get frustrated if clients don't follow through when you can see what is possible for them and are ready to master new skills and knowledge to help them make progress.
  • You often put yourself last and feel like your own wellbeing is an afterthought and you are ready to find real balance and satisfaction in your life.
  • You feel burnt out and tired of juggling everything as you try to build a successful business and you are ready to get off the hamster wheel and create a business that lights you up.
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Imagine when you...


➜  Become excellent at developing bespoke plans catered to individuals, centred on wellbeing and choice.

➜  Hone your observation skills and know exactly how to use this information purposefully.

➜  Enhance your practical expertise to utilise food, play and environmental reinforcement skilfully during training.

➜  Perfect the art of communicating effectively with your clients so that your coaching is successful.

➜  Are able to create a supportive and nurturing community for your clients that truly meets their needs.

➜  Learn how to tailor your approach to working with each student so they are motivated and able to take action and make progress.

➜  Create clarity for your own business and learn how to operate in a way that fills you up instead of wearing you down.

What will your life be like?



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Two hours a week is all you need...


With Connect you get: 

 #1 - A full year of goodness with monthly themes for focus and clarity.

#2 - Three LIVE Masterclasses with Janet and Michelle each month covering an aspect of working with dogs, with clients and on your business related to the theme.

#3 - Regular practice sessions each month to build your coaching expertise, expand your tech & design skills and more!

#4 - A monthly template designed to share with your clients that will enable you to use the learning directly in your business.

#5 - A fun monthly challenge in one of the areas to keep you motivated and moving forward.

#6 - Workbooks, trackers, training logs and activities to support you implementing the training.

#7 - Transcripts and downloadable audios of key sessions so you can choose how, where and when you learn and study.

#8 - Unlimited support in the Connect Community alongside other like-minded professionals.

#9 - A badge that you can display on your website to celebrate your achievement when you complete the year.


Everything taken care of!

What's the result? 

Our unique combination of canine education, human coaching and business skills, centred around wellbeing for all, will give you an action plan for your canine business that is truly you and celebrates the awesome individual that you are.

The Result? 

Our unique combination of canine education, human coaching and business skills, centred around wellbeing for all, will give you an action plan for your canine business that is truly you and celebrates the awesome individual that you are.

What's inside Connect?

An annual membership with monthly themes that each cover the dog, the client and you and your business. 

Module 1: Wellbeing

What does wellbeing mean for dogs and humans? How can we ensure our canine and human clients feel safe? How can you build your business to enhance your own wellbeing?

Module 2: Identity

How do breed type, personality and preferences influence how we work with individual dogs? What about different personality and operating styles in our clients? How can you create a business that is uniquely you?

Module 3: Expectations

What dogs actually need vs human expectations. How our clients handle expectation and how that influences what they do. Dare to break the mould in your business so that you are successful in terms that are meaningful to you.

Module 4: Choice

Why choice is important for our dogs and how to include it effectively. Move from compliance to cooperation with clients who take responsibility for their progress and respect our boundaries. Choose the business plan that fits your individual needs and personality. 

Module 5: Learning

Design training plans that work for dogs and humans. Adapt teaching style to different clients and flex between coaching, training and mentoring. Create an awesome programme that reflects who you are and that your ideal clients want to buy!

Module 6: Visibility

Learn to see so much more through detailed observations of our dogs. Learn to see and hear what is beneath the words our clients say. Be seen yourself as you find your natural area of influence and make magic!

Module 7: Enrolment

Enrol dogs in training through appropriate reinforcement and delivery. Enrol clients in doing the work through goal setting and addressing obstacles. Enrol your ideal clients into your programme in a way that is heartfelt not salesy.

Module 8: Reflection

Adjust plans and troubleshoot training for both dog and human. Give and receive effective feedback in ways that work for each individual client. Measure and review how your business is doing. Adjust what isn't working and grow what is. 

Module 9: Relationship

What makes good relationship and secure attachment? Support clients to build a stronger bond with their dogs so they both benefit. Create connection with clients so they stay with you and support each other. Grow and nurture your audience so that they love what you do and share with others. 

Module 10: Communication

Develop excellence in communicating effectively and clearly with dogs and people. Learn how to clarify your message and make sure it lands whatever medium you are using. 

Module 11: Motivation

Make the most of natural reinforcers and learn how to harness rather than suppress instinctive behaviours. Find new ways to motivate clients. Master self motivation and what to do when you lose your mo-jo. 

Module 12: Celebration

Show off your canine skills. Acknowledge the progress clients and their dogs have made. Celebrate yourself and all you have achieved! Look to the future and your next step.


Here's What Others Are Saying...

Jo Burton

I am really throwing choice into all my consultations now with amazing results. I had first consultation with 10 week old puppy yesterday and practiced contra free loading …. It was brilliant and the pet parent was blown away, she could not stop praising me. Got to love that. 🐾💕

Lesley Thompson

We decided to increase our visibility to grow our online community and develop our online programmes, while continuing to provide accessible training within our local community. We have greater clarity and focus in our business, this will enable us to create space and time to spend quality time with our dogs and family. 
What an amazing supportive place to be this is, thank you! 😊😊
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Join the ultimate membership for forward-thinking canine professionals!

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£69 per month

Monthly Subscription

  • Full membership of Connect
  • Access to all lives and resources
  • Membership of Connect Community
  • Monthly magic at the touch of a button
  • FREE 1-to-1 coaching session with Michelle & Janet (bookable after month 6)


£690 per year

Annual Subscription

  • Full membership of Connect
  • Access to all lives and resources
  • Membership of Connect Community
  • Monthly magic at the touch of a button
  • FREE 1-to-1 coaching session with Michelle & Janet 
  • TWO months FREE
  • BONUS Wellbeing Bundle for dogs and people, including TTouch & ACE Taster Courses and self-care masterclass.



Who are we again?

We are Michelle Dart and Janet Finlay, Founders of HeartDog

We are committed to fear- and force-free training but we believe that we need to go even further and prioritise the emotional, physical, mental and social wellbeing of dogs, their people and the canine professionals who support them. Our mission is to bring this message - and its practical application - to as many canine professionals as possible. 

Frequently Asked Questions